Platanes, 5km to the east of Rethymno, is an averagely-sized package holiday destination. Twenty years ago Platanes was an unremarkable suburb of Rethymno lying on the old Rethymno-Iraklio road. Then, thanks to the very long, beautiful beach(Platanes), tourism arrived. It has really developed in the last two decades: luxury hotels such as El Greco and Creta Palace were built in the area. There are also the usual cheaper rent rooms and pensions in the centre. Though there’s nothing particularly special to see in Platanes or neighbouring Adele, holidaymakers come for the beach and for Platanes’ proximity to Rethymno. The busy main road which goes through the centre of Platanes is a bit of an eyesore, and serves to detract from the attractiveness of the village.